Video - McLaren Tooned featuring Lewis Hamilton & Jenson Button


Videos McLaren Lewis Hamilton McLaren Tooned featuring Lewis Hamilton & Jenson Button



McLaren Tooned featuring Lewis Hamilton & Jenson Button

The first three episodes of the McLaren cartoon 'Tooned' 1) 'Wheel Nuts' 2) 'Slicks' 3) ' Track To The Future' The McLaren Group - the Woking-based family of high-tech companies that encompasses Formula 1 motor racing, high-performance sports cars, and the development of an ever-increasing range of motorsport-derived applied technologies - today announces the launch of a new company, McLaren Animation. McLaren Animation's first production -- 'Tooned' - is a new CGI-animated series that has been targeted to generate new levels of audience engagement and brand loyalty. It features McLaren's two Formula 1 World Champions, Lewis Hamilton and Jenson Button, who voiced their own characters, as well as the acclaimed British actor and comedian Alexander Armstrong. The series will debut on SKY Sports F1, to coincide with the 2012 Santander British Grand Prix, on July 8. McLaren Animation, which is a joint venture launched in partnership with the Oscar winning visual effects and animation studio Framestore, is structured under the corporate canopy of the McLaren Group, alongside McLaren Marketing, a company that has consistently broken new ground in the field of Formula 1 marketing since its formation in 1987. 'Tooned' is written and directed by Chris Waitt and Henry Trotter

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Duration: 10 minutes : 22 seconds
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