Aired ahead of 2012 R10 Hockenheim GP on Sky Sports F1. McLaren Animation's first production -- 'Tooned' - is a new CGI-animated series that has been targeted to generate new levels of audience engagement and brand loyalty. It features McLaren's two Formula 1 World Champions, Lewis Hamilton and Jenson Button, who voiced their own characters, as well as the acclaimed British actor and comedian Alexander Armstrong. The series will debut on SKY Sports F1, to coincide with the 2012 Santander British Grand Prix, on July 8. McLaren Animation, which is a joint venture launched in partnership with the Oscar winning visual effects and animation studio Framestore, is structured under the corporate canopy of the McLaren Group, alongside McLaren Marketing, a company that has consistently broken new ground in the field of Formula 1 marketing since its formation in 1987.
Formula 1, mclaren F1, mclaren Animation, Tooned, Slicks, Lewis Hamilton, Jenson Button