The first eSafety Challenge, an annual event that promotes and highlights the life-saving potential of eSafety technologies, took place on 8-9 September 2009 in Rome, Italy, and was attended by 300 delegates and journalists. It was co-funded by the European Commission, the FIA Foundation and eSafetyAware, and supported by Euro NCAP. The event was opened by a number of distinguished guests, including Jean Todt, President of eSafetyAware, Paul Clark MP, UK Minister for Transport, Michael Schumacher, 7-times Formula One World Champion, and Michelle Yeoh, Make Roads Safe global ambassador. Some of the world s best drivers gathered to take part in this event: Formula 1 stars Heikki Kovalainen, Robert Kubica, Timo Glock, and Giancarlo Fisichella joined forces with Tom Kristensen, 8-times 24 Hour Le Mans winner and Susie Stoddart from the German Touring Car series, to demonstrate five different eSafety technologies: Electronic Stability Control, Lane support systems, Blind spot monitoring, Speed Alert, and Warning and Emergency Braking Systems.
Michael Schumacher, Heikki Kovalainen, Giancarlo Fisichella, Tom Kristensen, Timo Glock, Susie Stoddart, Robert Kubica, Jean Todt, Michelle Yeoh, esafety, esafety Challenge